Personalized Candles

Today you can customize almost anything. Whether it’s a bumper sticker or your dog’s leash, the ability to place control in the hands of a consumer is becoming a feature of almost every business. Like in many other industries, personalized products are becoming more popular and the candle world is no exception.

People want to have their personal stamp on a product, with the freedom to design and customize based on their personal and professional needs. Enabling a feature like customizing candles to your business provides customers the opportunity to create their own aromatic experience, which has several benefits. For example, let’s say you have a person who loves candles but has specific allergies to a type of wax or scent. Customization not only allows them to create their candle, but it would not hinder their health.

Let’s say you prefer a more personal touch and want your customization to be more emotion-driven. Yankee Candle lets customers select their fragrance and add a personal photo or quote to the candle container. Taking a similar approach will help you get sales from birthdays, weddings, and other special occasions. This could also be beneficial for the holiday season or celebratory experiences, like a housewarming or baby shower, where hosts want to leave their guests a gift associated with the occasion.

Promoting personalized products in line with gift-giving can be especially effective in the holiday season when people need stocking stuffers or sentimental gifts. The option to personalize can also provide opportunities for your candles to be marketed to a new audience if a celebrity or brand decides to sell them in a limited capacity or quantity to their audience.

Ultimately, including the option to personalize a candle helps to fulfill the market of customization and uniqueness that today’s consumers demand with scented candles.